The importance of Web analysis: analysis of the proper use of
the analysis is very important to your Internet marketing campaign. If you use analytics incorrectly, you may not understand how effective your search engine marketing is.
In this article, I will introduce some practical examples of when to use analysis, and some things you need to determine in order to make the most of your analysis.
Today I encountered a situation that I thought I should share. This is related to the customer’s analysis.
Many times, as a search engine marketer, we should tell customers what they should look for in their analysis. I think this is weird. It’s like telling my customers what their business model is or how they should sell their products online.
But this seems to be something that some website owners have in common. They have an idea for a product or service, and they want to promote it online. So they set up a website and probably optimized it initially. But in terms of their experience, this is their experience.
They don’t know how to track progress or improvement. The data they see is often not the best result.
Two perspectives analysis – search engine optimization and client
today and my customers together, we sought to determine what should be an important figure. This is a very similar case-they invested in this super repetitive analysis software package to collect and display data in different ways, but they don’t know how to interpret these numbers.
They think their traffic is increasing, but they know why, really, they don’t know what their customers are doing once they click on the website.
And, as sometimes happens, we fall into the trap of telling them what to look for.
“Yuan, you want to see search engine recommendations rise. This means it works—or—increasing page views is a good thing. Holmium
But this does not solve their problem, is not it?
Sometimes as search marketers, we need to take a step back and say – I know what numbers I need, but what my clients need to look at. 鈥
So this is the approach we take today-let us discuss with our customers and focus on what they want to see, not what we need to show them to prove our value as a search engine marketer.
When we finished, we not only shortened their monthly analysis report to a few key indicators (decreased from the number of pages and pages of statistical analysis), but also reduced the time required to complete the analysis.
Of course, we will still do some analysis for our own purposes, but do customers really care how many backlinks or page indexes they have? Not too possible.
No, they usually don’t want customers to know that they are making money. Pure and simple.
So, if you can let them know that they are making money, that is what they really care about. do you know? yada this month’s search engine by up to 15% of the value it
as long as you can explain they understand the bottom line to the client that it is improving, then you as a search marketer have done your job.
Maintain web page index, backlinks, keyword recommendations and other non-customer-related data, and present a concise and simple report, even if the CEO (who has 25 hours of daily work) can see and understand, search engines The optimization procedure is self-paid.
Now let’s look at the analysis from the customer’s point of view.
If you are a client of an SEO company, or just want to better understand how your website is performing online, first you must decide what you want to see. Do you want to see the sales figures? Or would you rather just look at the total number of visits and search engine recommendations?
What is more valuable to you? A lot of data, or a simple, one-page summary of overall performance?
As a suggestion, I think you only need enough data to make your business decisions.
In other words, if your website is based on e-commerce, all you really need are sales figures over time. You should also understand how the sales cycle works, and maybe look at your conversion funnel to see where people are falling. Most good analysis software packages provide some sort of funnel analysis.
Knowing your sales channels can also help you increase your sales. Sometimes, an analysis of the sales funnel can help you determine where the drop is occurring. By modifying the funnel, you can increase your drop-off rate and increase your sales. In fact, this has little to do with search engine optimization (SEO), but more with traditional commercial marketing.
For example, suppose your site has 2000 visitors every month. Let us assume that your website has a three-step sales process and your average sales are $11 per item.
If half of your website’s visitors started from the sales channel, that means 1,000 people started to visit (the first step dropped by 50%-this may be due to the need to register to browse your website). If 40% of the people dropped in the second step and 30% of the people completed the sale, that would be equivalent to $495 in sales, and a conversion rate of about 2.25%, because only 45 of the original 2,000 people made the purchase.
Now let’s try the sales funnel:
if you can increase the last step of sales by 10%, that is equivalent to an additional $165 in sales, or a 3% conversion rate. However, if you can improve the first step of the conversion and reduce the 50% bounce rate to 25%, you can increase your sales by $247.50, with a conversion rate of 3.38%.
In addition, if you shorten the conversion funnel by 1 step-make a 2 step sale instead of a 3 step sale, you can increase your sales by more than $330-a conversion rate of 3.75%. This is still assuming that the same number of monthly visitors start to switch paths.
However, if you cannot find or find these data in your analysis software package, you cannot perform such an analysis.
This is, if you are dealing with a search engine optimization company, you must get the data you need.
Just know how many recommendations you get from Google or Yahoo! Will not help you make the business decisions you need to make.
So whether you are a search engine optimization company or professional, or hire one, make sure you see the indicators you need to make a decision.
As a customer, don’t be afraid to ask-what good is this for me? Because unless you have discussed your needs with the SEO, they are likely to provide you with the numbers they think are the best. In other words, things that can show you their value.
This is not to say that these numbers are invalid, but that they are not as good for you as those you need when making business decisions.
Similarly, as a search engine optimization, if you don’t know what your customers need to see, in terms of numbers, how do you justify your income. If the number of search engine recommendations increases, but the conversion rate does not increase, then there is no immediate value to the customer.
Of course, you can say “but we gave you all these top rankings” but unless they become sales, your contract with the customer will not last that long. So, when you work with your search engine optimization company or client, be sure to determine these indicators as early as possible, so that there will be no misunderstandings, and everyone knows what the measure of success is.