good search engine optimization is essential if you want your website to be seen, and a good ranking in Google. There are many common mistakes that can literally ruin your search engine optimization efforts and damage your page ranking severely. Let me show you three mistakes so that you don’t make them yourself.
First of all, when you optimize your web pages for Google, the biggest mistake you can make is keyword stuffing. Keyword stuffing is when you try to trick Google’s spiders by repeating the same keywords or keyword phrases.
Keyword stuffing will not only make your website content look unnatural, your website will also be severely punished for it. Keyword stuffing is one of the oldest techniques in this book, and Google constantly adjusts itself to stop it. This violates their policy, which will bring unnecessary traffic to your website.
Another serious seo error is using too much flash on your web page. Although flash looks great and more dynamic, most search engines don’t like it. Why? Because the flash object is undetectable to search engines, because they cannot see the text embedded in the flash object. So if you want your website to rank high, you should minimize your flash content.
Many people make the mistake of misusing tags when optimizing their website. Tags are the cornerstone of search engine optimization, and if you use them incorrectly, your website will suffer serious losses. First, you should always use ALT tags for images. Why? Because most search engines have image search functions, if you don’t use ALT tags, you may lose a lot of traffic. If you want images to appear in image search engines, your images must be properly tagged.
In addition, adding ALT tags to your images will improve your ranking for certain keywords, and if you do it right, you can increase your keyword diversity. Other important tags to remember are the title, description, and keywords tags. If you want to maximize your results, it is very important to write it correctly and be consistent with your website. Remember the keyword stuffing technique I gave you earlier. If Google finds that you fill your tags with irrelevant keywords, your website will be severely punished.
Therefore, if you manage to avoid these three mistakes, your search engine optimization work will be more effective. Therefore, by respecting Google’s policy, avoiding keyword stuffing, keeping flash to a minimum, and using tags correctly, your website should do well.