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Web Search Engine Optimization – warning signs to pay attention to

how you know if your web page SEO there is a problem, how should you do?

Suppose you have obtained backlinks from a series of websites, many of which use your favorite anchor text, but your ranking in search engines is still not as good as you want.

The first thing to look at is whether you simply chose the wrong keyword. The initial keyword research is the most important aspect of search engine optimization (including on-page search engine optimization and off-page search engine optimization), because there is no need to use very competitive keywords, you will encounter large companies and large marketing budgets . You need to choose keywords with reasonable search volume when the competition is not too fierce. For example, if you see an article from an article directory ranked on page 1, this is a good sign.

If your keywords are good, you need to look at the websites that rank above you and try to see why they are in this position. There are some free tools that can help you. The free version of Travis (www.traffictravis.com) will let you analyze a keyword, look at the top 20 websites and various information about them. Especially you can see how many backlinks they have to that page and the total number of websites. There is also some information about how they use keywords in on-page search engine optimization. Although other factors will also affect it (such as page ranking, domain age, etc.), if you have more backlink sites ranking higher than you, this is a warning that you may have done some wrong page search engine optimization.

One thing to look at is the “legitimate” page on your website, which is actually part of your page’s search engine optimization. I recently had a website that rose from Google’s 20th to 9th, just add a few pages with links in the footer. You should have about us, contact us, privacy policy, DMCA policy, anti-spam policy, terms of use.

Is there any possible negative impact on your web search engine optimization? For example, you need to be careful with external links. Although these are good, they must be reputable websites, not too many. If you link to a website with a bad reputation (engaged in black hat search engine optimization), this may have a negative impact on your website.

Have you optimized your content appropriately? Maybe you are not using your keywords fully or not using them in the right place. On the other hand, maybe you have gone to the other extreme and use them too much, which may make the page SEO worse. If you are using WordPress, there is a plugin that can be used to check page SEO and give suggestions for improvement.

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