Web site traffic and search engine optimization: links and links

in this article, as the name implies, focuses on SEO, especially link. In previous articles, I discussed related SEO topics, such as choosing the right domain name for your website, and creating titles, meta tags, and content for your website.

This article is not intended to be an authoritative work in search engine optimization, especially when many search engines are constantly changing the rules. It, as well as the previous article, is intended to give some insights to Internet marketing beginners.

Search engine optimization is not magic, it does tend to include some basic principles. Following these steps, methods, or operations can improve the visibility and ranking of the website in the results returned by search engines. It is generally believed that most people will choose a website from the ones listed on the first page of search results. However, this is not the last location that everyone chooses, nor is every website completely competing with your website, nor is it attracting search engines for the same reasons, keywords or content.

In most cases, when someone requests a search for a certain word or phrase, the first behavior of many search engines is to look at the titles of the websites they index to see if there is a match. Then, it scans the first few lines of text on the page to see if the search term is there and how often it appears. It cannot be said that every search engine follows this pattern, and even if they do, most search engines tend to optimize the initial results by looking at other data.

In fact, search engine optimization is not so much a science as it is an art. One reason lies in the variables observed by each search engine and how they are weighted by the site. It is possible to optimize one website for one search engine and damage its ranking in another!

One way that many search engines can induce an increase in the ranking or position of a website is achieved through links. When it comes to “links,” most people will refer to external links from other sites to the site. I will include some discussion of internal links, so we will cover:

external links

internal links

site map,

links to other sites:

As with many other considerations, the quality of links to a site may be more important than the number of links. This should also be a consideration. Your attempt to have a link to your website is relevant, because a wayward bundling website can actually lower your ranking in certain search engines.

One link strategy is to find leaders in keywords and topic searches related to your website. Then, you will communicate with the website owner or webmaster, hoping that they can link to your website. In some cases, a reciprocal link may be required, but despite the negatives of some accounts, a link from a valuable website will increase the value of your website, even if there is a reciprocal link.

Why would someone link to your website? Hope that your website is relevant and quality, will encourage the attention of webmasters, hoping to increase the value of their website by providing visitors with high-quality information. For example, if you are a fishing guide, the website of a fishing rod and fishing line manufacturer may want to include a link to your website.

Furthermore, if the first website you see is valuable, look at the links to their website! This is a great opportunity, they help rank the first website you see, and therefore may be important to you.

Links within the site:

Although not usually included in the search engine optimization discussion, internal links to your site may be important. Once your site has visitors, providing them with a simple way to navigate can encourage them to stay and wander around. All search engine optimization in the world will not be of much benefit, if they leave after reading a sentence or two, go elsewhere.

However, internal links can be an important part of search engine optimization, especially when you realize that Google and some other search engines treat each page of your website separately. There seem to be some signs that links from other pages on your website can be used as part of the search engine evaluation process. In addition, providing a complete list of site pages in a logical manner can make it easier for search engine crawlers to find, crawl, and index all pages of the site. This idea makes us think. . .


In its simplest form, the site map is a logical (thank you Mr. Spock) designed, uh, uh…map…site page. It is usually a page in itself, providing links to pages within the site, and sometimes providing a description or title of the page. Once the search engine finds this page, it can easily crawl and index every page on the site. If you have been doing search engine optimization for all your web pages, you have just raised an eyebrow search engine spider or two.

Comment: From what I have learned or encountered in the field of search engines and search engine optimization, two things seem to have been enlightened: make sure that everything you do can add quality and value to your website, and Don’t expect what worked yesterday will work today. Search engines are constantly evolving to meet the needs of customers while providing quality services, and they expect the same from you.

Leave a Reply

Your email address will not be published. Required fields are marked *