When you’re a business, you have a website, you might think that the URL on your business cards and stationery sufficient; however, it is not. Website promotion is the easiest and cheapest way to advertise your products and services, and it should be done regularly.
The cheapest way to promote your website is to increase your search engine page ranking. Write a page title that is relevant to your business, but also includes keywords that people looking for your type of service will find. If you sell felt baby boots, put it in the title of your page. The same goes for your website description and title tags; and always add keywords in the first paragraph of your page.
Also, when you are trying to improve your page rank for website promotion, make sure your website is user-friendly. The three major search engines agree that they prefer user-friendly websites to cookie-cutter websites. When you are done with its user-friendliness, promote it by submitting your URL to all major search engines. Last, but not least, fine-tuning your content with the help of software can compare your keywords and page rank with your competitors.
Use link strategies. Again, this is a great way to promote your website. Submit your URL to industry-related websites and specialized directories, and honed in your professional field. Write articles about what you know, and promote your website through the “author mailbox”. When you think it’s appropriate, you can get mutual links from the websites that provide services to praise what you provide; you will have better luck with smaller websites, because the webmasters of large websites are usually Too busy, no time and no return.
In all these discussions about online submission and catalogs, it is easy to forget that tried and true methods are also effective. So yes, write this URL on any piece of paper that the customer may come into contact with. If you find a print advertisement that is useful to you, continue to use it; as the saying goes, “If it’s not broken, don’t fix it.” In addition, find some small local newspapers or flyers where you can put a small advertisement with the least amount of money.
Send an email to everyone you can think of, just say “hello” and make sure your website address is at the bottom of your signature line. While you are doing this, make your own monthly press release and send it to potential and current customers who have already visited your website. You can promote your website and any new content in each email, while providing your customers with useful information and articles they can use. There are many different list servers that you can use to distribute this monthly ezine.
Under no circumstances should you send spam to someone else’s inbox. Although sometimes it is tempting when you want to spread the word to as many people as possible, you will pay a huge price for ruining your reputation. Instead, rent targeted email lists. These are the lists of people who have agreed to receive commercial emails. If you think about it, you might even check an item that says “Please send me the emails of partners who have been carefully screened” or something similar when shopping on a website. First test out a small list; if it succeeds, buy a larger one. Website promotion is a vital factor in marketing and growing your business. It takes time to develop a stable and loyal flow of visitors and customers; however, if you stick to your promotion, you will see your traffic increase over time. Remember, you can win the game by playing hard and steady!