Whenever people think of how to increase website traffic, the next thing that usually comes to mind is to establish backlinks. This is very important, not only because search engines and web directories are very important, but because they are the source of direct access to your website. However, just focusing on establishing backlinks will not give you a sufficient competitive advantage. What you must also do is so-called website search engine optimization.
Before we continue, I want you to know that your success here depends on how you do your keyword research. But this article does not have enough space to study keywords. Anyway, put this in your head first. The resource box below will fill in the blanks. Let us continue now.
SEO stands for search engine optimization, and it involves optimizing your web pages to make them rank high for specific keywords in your niche. When you build back links, you are doing non-site SEO, but when you adjust your pages to make them search engine friendly, you are doing website SEO. Ignoring the latter may damage your search engine rankings.
If you neglect website search engine optimization, most of your competitors will definitely surpass you. Now that you know the importance of website search engine optimization, now let us see how you can really do it.
We will only focus on two meta elements: meta keywords and meta descriptions. They appear in the head tag of the document. These tags used to help search engines understand the content of the page, but due to misuse, some search engines ignore them now, but they are still important.
The meta keyword should contain the main keywords on the page, and the meta description is where you describe the entire content of the page. It should be short and eye-catching, and it should contain your main keywords.
Titles and title tags:
Many people abuse titles and title tags without knowing that search engines will pay special attention to them. Between the title tags is the position of the page title. Make sure to include the main keywords in the title.
The title tag ranges from h1 to h6, with h1 being the largest. These tags help search engines understand the hierarchy of the page, and they also value the keywords between these tags. So use keywords between title tags.
Some people avoid using title tags because their fonts are very large. If you know your CSS, this will not be a problem. You can quickly overcome this problem by using relative sizing. Set the body font size to 1em and adjust the size of other elements. You can specify a font size of 1.1em for h1, .8em for h3, .9em for h6, and so on.
The position of keywords is also important in search engine optimization. Always put the main keyword in the first paragraph of the content. Search engines will put more important keywords in this position, rather than on more later keywords.
do not like click here or use such words getit-here links to different pages of the site. Use your keywords in the anchor text so that you can rank high for those keywords in search engines. This rule also applies when you establish backlinks.
site map is a page of links pointing to a site that contains all the pages. Sitemap helps search engines crawl every page in the site. It can also help your visitors see the overall structure of your website.
Sitemaps can improve your page ranking because search engines will consider internal links. The more pages search engines see on your website, the higher your page ranking.
You can easily create sitemaps using free services such as xml-sitemaps.com. How to do this is simple. It’s very simple, just enter your main website URL and click a button.
After creating the site map (HTML site map), save and upload it to the root folder (http_docs or public_HTML). Link to the site map from every page on the site. The ideal place to place this kind of link is in the footer.
If you have a Google webmaster account, please submit an XML version of the sitemap to Google. If you don’t have one, please visit google.com/webmasters/sitemaps/siteoverview. These simple website optimization techniques can greatly improve your website ranking. Combine it with off-site optimization and your traffic will skyrocket. As I said before, the core of all this is keyword research. Please click on the link below to get free information about keyword research.