Everyone wants traffic and sales. simple. However, not everyone knows what it takes to be truly successful. You?
Just like everything in life and digital marketing, not everything has a legal solution. You might be eager to find a shiny and promising marketing tool like search engine optimization, but first you should start with the “why”. Why do you want to achieve search engine optimization on your website? Clarify what your business goals are. Only in this way can you know which channels are needed to achieve your goals.
“Why do you need search engine optimization?”
“Well, you should know, right? Ranked high on Google.”
“Okay. Why do you want to rank high on Google?”
“Get more traffic to my website . ” ”
Aha. then why do you want more traffic? ” ”
ah. apparently in order to increase sales. ” ”
Okay. now we’re talking! ”
when we talk about search engine optimization, there are a lot of assumptions, Cause people to think that it will automatically increase sales. However, this is not always the case. “Search engine optimization” or other channels are not the holy grail of digital marketing.
What if your login page design is too sloppy? What if your content does not attract visitors? Or is your checkout process too challenging? What if people are not ready to buy from you, and you haven’t set up any retargeting or follow-up through marketing automation?
There are many “what if” questions, you should consider getting more traffic, leads and final sales in search engine optimization. In order to fundamentally define how you achieve a certain goal, you should consider all aspects of achieving that goal.
Search engine optimization is just one of many digital marketing tools. Of course, it has a great impact on increasing traffic and creating sales. However, in the final analysis, this has nothing to do with tools. It is to achieve the goal. How do we work? We want to understand the ambitions of our customers, and then choose the right combination of tools to help them achieve their goals. Once sales or potential customers start entering the market, or any goals they set have been achieved, they usually don’t care about the tools they use.