Why Google’s index requires a complex mix of skills
if easy, everyone would do it. Get a
company name and product or service, on the first page of
the real Google search is not a trivial matter. In
fact, search engines have four different skills
optimists need to have. Most people have one or maybe
two skills, few people could have both the four skills. In
fact, to say that these four aspects are very knowledgeable people
need to actively develop other skills. Now, if you are
running your own business, do you really have time to do
this? Is this the best use of your time?
Search engine optimization requires four skills:
Web Design – Making a visually attractive page
HTML coding – developing search engine friendly coding
website design behind
Scribe – a real readable text on the page
Marketing – actually used What is search and
which keywords can bring more business to your company?
Many website designers work more eye-catching
design and animation and clever scroll button hopes
to attract people into their website. This is the first big
mistake; the use of such a design would actually reduce
Google the possibility of obtaining high ratings. Yes, that’s right; all of
the money you spend on website design could be wasted
because no one will find your site.
The reason for this is that before you get people into your site
you need to make your website spider like robot. Spider robot
Search engine companies use software
to search the Internet for all the sites, and then
examined the sites, they use complex algorithms to
place. Some sophisticated techniques used by web designers
can not be trawling spider robots. They come to your site, look
at the HTML code and exit stage on it, do not even worry about the
ranking of your website. So, you will not be found on any meaningful
search
I’m surprised I have read many times the site, then immediately
know they are a waste of money. The problem is that
the money paid by designers and companies really do not want to
know it. In fact, I no longer play the
bad news (too many shootings!); I now trying to solve this problem.
Therefore, to optimize a site so that it is Google friendly and usually
there is visually attractive website and
find sites
second skill is the actual HTML code optimization to
be friendly to the spider robot. I think it’s different, and network
design because you really need
the code rather than using the editor like FrontPage
web design. This skill requires a lot of time and experience in
development, when you think you’ve been successful when
the search engine company has changed the algorithm used to calculate the
height of the display of your site in the search results.
Even the most enthusiastic amateurs, this is not suitable.
The results need to constantly monitor, add the code snippet
or deleted, and then continue to check what competitors are doing.
Many people who design their own websites think they will get
The search is because it looks good and completely missed this step.
If you do not have a deep understanding of the working principle of the spider robot,
you always hard to get your company the first time
the results page of Google
Third, I believe that copywriting is a skill in itself
correct. This is what real people are writing text
to your site will read. Google robots and other
spiders robots like Inktomi like text – but only when well written
with proper English. Some people try to fill up something on their website
keywords, while others put white writing in the margin (so
spider robot can see but humans can not see).
Spider robot is very complex, not only will not fall
for these tricks, they may actively penalize your site –
Google terms, this is the sandbox. Google developed the new website
“naughty” sites and effectively trash 3-6 months,
you can still find, but not until results page 14 – Really
Useful! In addition to good than English, the spider robot is
reading the HTML code, so the copy writer also needs
to appreciate the interaction between the two. I
recommend anyone to copy their own websites
to write normal, well-structured English sentence
read by machines and humans together.
Finally, a skill is marketing, after all, that is our true nature
to you and you do marketing
products / services on the network. The key here is to set up the site
in order to search for
your business. I have seen many websites
You enter the company name. The other can be found by typing
in “Manchester, northwest England accountant”, which is great,
but nobody really did kind of search. So the marketing
skill requires knowledge of the company’s business, the business is what
really want to sell, to understand what is the real
search might benefit
I want you to see that professional search engine
optimization company needs more to web design
Improve your business. To ensure that any search engine optimization of your choice can cover all the bases