if you plan to hire a search engine optimization company, and you’ve had some legitimate company, you might be thinking, why all these real companies do not guarantee Rank number one and tell you to be patient when optimizing for search engines. On the other hand, you may also encounter search engine optimization agencies that provide fast results or guarantee page 1 rankings, and other similar things. In fact, search engine optimization is very difficult, and it takes a long time to provide results.
You may also want to know why people choose search engine optimization when there are other ways such as PPC advertising or social media marketing or other types of paid advertising. The benefit of search engine optimization is that once you reach your search engine optimization goals, in terms of ranking or traffic, traffic remains stable for a long time. In addition, organic ranking brings many additional benefits and increases consumer trust. After all, consumers are born to trust organic search results, and organic listings on the homepage will always have better brand awareness and higher trust.
Returning to the question of why it takes so long for search engine optimization, the truth is that some techniques can provide organic results quickly, but these results often last for a short time and often lead to penalties for search engines. Therefore, when it comes to search engine optimization, it is best to follow established procedures and practices.
The search engine optimization process includes on-page optimization and off-page optimization. In terms of page optimization, there are some technical aspects that need to be addressed. For example, if you have a very old website, there may be hundreds of pages with broken links. Repairing these links will take a long time. Similarly, due to certain underlying technologies or incorrect technical settings, you may experience page loading speed issues. It will take a long time to solve these problems.
Another aspect of web page optimization is the quality of website content. If you already have a lot of low-quality content on your website, it will take a long time to identify those low-quality content and replace it with higher-quality content. Similarly, it takes a long time to identify duplicate content issues on a large website.
In addition to on-page optimization, there is also the problem of off-page optimization, which essentially refers to links from other websites. Because you can’t just buy links from other websites, because search engines don’t like purchased links, so you need to work hard to get them organically. Generally speaking, this is to ensure that as many people as possible in your industry have access to it by publishing high-quality content and marketing on your website. In this way, the content should be able to attract high-quality links from other authoritative areas. Another way is to publish high-quality guest posts on your niche website, which also takes a long time. In general, thorough search engine optimization takes a long time, because problems need to be identified first, and once the problems are identified, it takes a lot of time to fix them. Search engines also need some time to re-crawl the site and reward the optimization changes it makes. Therefore, it is important that you remember that legitimate search engine optimization will take time, and if someone promises a fast ranking, they are lying. Therefore, if you want to enjoy the long-term benefits of your investment in search engine optimization, you must choose a legitimate company.